Shea Moisture Shampoo Review (2023): Scam or Legit?

[Note: this review is written by a customer of Shea Moisture and edited by us.]

If you’re considering purchasing Shea Moisture Shampoo, you may be wondering if it lives up to its claims. As someone who has personally used Shea Moisture Shampoo and conducted extensive research, I’m here to share my honest opinion and help you make an informed decision. 

Let me assure you that this review is unbiased and based on my personal experience. So, let’s dive into my journey with Shea Moisture Shampoo and explore its effectiveness, benefits, and any concerns I encountered along the way.

My Journey with Shea Moisture Shampoo

I was initially drawn to Shea Moisture because of its commitment to creating clean and fair trade hair and body care products. The brand’s emphasis on organic shea butter and natural ingredients resonated with me. With high praise from reputable magazines and a significant following on social media, I felt confident in giving Shea Moisture Shampoo a try.

The first product I tried was the Raw Shea Butter Moisture Retention Shampoo. Having chemically treated and heat-styled hair, I was looking for a shampoo that could restore strength and prevent breakage. This shampoo, enriched with vitamins and moisturizing ingredients like shea butter, sea kelp, and argan oil, seemed like the perfect fit. I was pleased to discover that it lived up to its claims. My hair felt stronger and looked healthier after just a few uses. The sulfate-free formula was gentle on my hair, leaving it clean without stripping its natural oils. At $12 for a 384ml bottle, I found the price to be reasonable considering the quality and effectiveness of the product.

Impressed with my initial experience, I ventured into trying other Shea Moisture shampoos. The Coconut & Hibiscus Curl & Shine Shampoo caught my attention as I wanted to enhance and define my natural curls. This shampoo, formulated with coconut oil, silk proteins, and neem oil, delivered fantastic results. It provided much-needed moisture to my curls, reducing frizz and adding bounce and shine. The sulfate-free formula was gentle on my thick hair, and the inclusion of rosemary leaf oil and hydrolyzed silk contributed to its overall health. At $12 for a 237ml bottle, I felt it was a worthwhile investment for achieving healthy, fluffy curls.

One of my favorite discoveries was the Moringa & Avocado Power Greens Shampoo. This unique blend of avocados, moringa, and essential nutrients proved to be a game-changer for my hair. Not only did it revitalize my hair and promote healthy growth, but it also left it feeling nourished and vibrant. The gentle formula and the $12 price tag for a 384ml bottle made it an excellent choice for regular use.

Aside from the shampoos, I also explored Shea Moisture’s styling and haircare products. The Coconut & Hibiscus Curl Enhancing Smoothie became a staple in my hair care routine. As a styling cream for twist-outs, braids, and wash-and-go looks, it worked wonders in defining my curls and leaving them soft and manageable. The thick texture of the smoothie meant that a little went a long way, making the $14 price for a 340g jar worth it.

To provide additional nourishment and protection, I incorporated the Jamaican Black Castor Oil Strengthen & Restore Leave-In Conditioner into my routine. This leave-in conditioner, enriched with organic shea butter and peppermint oil, helped detangle my hair, while the peppermint oil provided a cooling and soothing sensation on my scalp. It acted as a shield against environmental damage, leaving my hair stronger and more resilient. Priced at $14 for a 454g bottle, it offered great value for its performance.

Throughout my journey with Shea Moisture Shampoo, I appreciated the brand’s commitment to using natural and high-quality ingredients. Their products felt gentle on my hair and didn’t cause any adverse reactions. I also admired Shea Moisture’s social initiatives and dedication to giving back to the community, which further solidified my trust in the brand.

Shea Moisture Shampoo Review

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Customer Feedback and Concerns

While my personal experience with Shea Moisture Shampoo has been overwhelmingly positive, it’s essential to acknowledge that results may vary for different individuals. 

Some customers have expressed concerns about the effectiveness of certain products or found more affordable alternatives. It’s crucial to consider your specific hair needs and preferences before making a purchase. Reading customer reviews can provide valuable insights and help you make an informed decision.

Customer Service Experience

When it comes to customer service, my personal experience with Shea Moisture has been satisfactory. While there have been reports of delays in response times, I found that reaching out via their phone line at 1(866) 478-1925 or using the contact form on their website yielded helpful support. It’s worth noting that response times may vary, so patience is advised.

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The Best Alternative

While Shea Moisture Shampoo offers excellent products, I understand that budget considerations may come into play. If you’re looking for more affordable options, I recommend exploring alternatives available on platforms like Amazon. Many similar products offer comparable results at a lower cost. Personally, I have found great satisfaction in purchasing hair care products from Amazon due to their excellent customer service and quick delivery.


Based on my personal experience, Shea Moisture Shampoo has been a transformative and beneficial addition to my hair care routine. The brand’s commitment to clean and fair trade products, along with their use of natural ingredients, has resonated with me. 

Their shampoos, styling products, and haircare items have delivered on their promises, leaving my hair healthier, more manageable, and vibrant. While it’s important to consider individual preferences and read customer reviews, Shea Moisture Shampoo has been a brand I trust and continue to recommend.

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