Routine Shampoo Review 2023 – Scam or Legit? Exposed!

Are you someone who’s always on the lookout for the best hair care products in the market? If so, you might have come across Routine, a luxury shampoo brand that claims to be safe, simple, and effective. But with a hefty price tag of around $25 per bottle, you might wonder if it’s worth the investment.

In this review, we’ll take a closer look at the ingredients of Routine Shampoo and Conditioner to see if they’re really as superior as the company claims. Are their ingredients backed by research? Are there any harmful additives in the mix? Plus, we’ll also give you a user review from someone who’s tried the products.

So if you’re curious about whether or not Routine Shampoo is really worth the splurge, keep reading!

Ingredients in Routine Shampoo that can Improve Hair Quality

When it comes to shampoo, we all want to use something that will make our hair look and feel healthy. Routine Shampoo is a product that has a lot of ingredients that are designed to improve hair quality. Let’s take a closer look at some of the ingredients that make this shampoo stand out.

Argan oil is one of the key ingredients in Routine Shampoo. It is extracted from a tree native to Morocco and has been proven to reduce damage to hair follicles. Additionally, argan oil is hydrating which can help reduce breakage. This is a great ingredient to have in a shampoo.

Another ingredient that is likely effective is saw palmetto extract. A clinical trial found that saw palmetto extract promotes hair regeneration and helps repair damaged hair in mice. This botanical ingredient appears to be effective because it can decrease inflammation of the follicles.

Caffeine is also included in the formulation of Routine Shampoo. Topical application of caffeine has been shown in medical trials to potentially limit hair loss in both men and women. This is because it increases the duration of the anagen phase of the hair cycle which is when hair follicles grow.

Coconut oil is another effective ingredient in Routine Shampoo. It is one of the plant oils with the most proven benefit to the skin and scalp. In clinical trials, coconut oil has been shown to prevent hair damage remarkably.

Aloe vera is also included in Routine Shampoo. This plant can help moisturize both skin and hair. Its ability to lock in moisture can prevent hair breakage and damage over time.

Although Routine Shampoo contains a number of effective ingredients, it is important to note that it also contains two synthetic preservative compounds, phenoxyethanol and ethylhexylglycerin. Phenoxyethanol has been shown to be toxic to human cells in a clinical trial. Ethylhexylglycerin is another preservative that is considered a better choice, but we recommend using shampoo free of preservatives. We also recommend choosing the fragrance-free version of Routine Shampoo because of documented toxicity concerns related to fragranced consumer products.

Overall, we think that Routine Shampoo is likely to improve hair quality and reduce breakage. However, due to the synthetic preservatives in the product, we cannot recommend it.

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Similar Formulation of Routine Shampoo and Conditioner

If you’re thinking about buying Routine shampoo and conditioner, you might be interested to know that their conditioner has a very similar formulation to their shampoo. In fact, we found that Routine Conditioner contains every single ingredient that we reviewed in the previous section, including coconut oil, aloe vera, caffeine, saw palmetto extract, argan oil, and the two preservatives.

At the time of writing this article, a whopping 76% of the ingredients in the conditioner are also in the shampoo. That being said, we don’t necessarily think it’s a bad thing because many of these ingredients are proven to be effective. However, it does seem to suggest that buying both products may be a bit of a waste of money because there’s so much overlap.

The one ingredient that is unique to the conditioner is jojoba seed oil, which is one of the best botanical ingredients for hair care products. We found an extensive medical review of the cosmetic benefits of jojoba oil, published in the Polymers journal, which found that topical application of jojoba oil to hair improved hair fiber, protected hair thread, and improved breakage resistance. So, if you’re looking for something different between the two products, this is the only ingredient of note in our opinion.

Given that the conditioner contains jojoba seed oil, we would recommend Routine Conditioner (fragrance-free version) over Routine Shampoo to consumers who are set on purchasing from this brand. However, we should mention that we do not recommend either product because of the preservatives included.

So, there you have it! If you’re still interested in purchasing Routine’s hair care products, we hope this information helps you make an informed decision.

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Alexandra Martinez’s YouTube review of Routine Shampoo and Conditioner

In her video, Alexandra shares her honest thoughts on the products after a full year of use. She talks about the best way to use them and whether they actually work for someone with an oily scalp.

If you’re like me and have tried countless hair products without success, then you’ll definitely want to check out this review. It’s always helpful to hear from someone who has actually used a product long-term, and Alexandra’s insights are spot-on.

Pros and Cons

We’ve taken a closer look and have compiled some pros and cons to help you decide.


First off, Routine shampoo contains a bunch of ingredients that are backed by research. This means it’s likely to improve the quality of your hair. Plus, if you’re sensitive to fragrances, you’ll be happy to know that they offer fragrance-free versions.


On the downside, Routine shampoo contains synthetic preservatives which might not sit well with everyone. It’s also on the pricier side and unfortunately, not available for sale on popular third-party platforms.

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Where to Buy Routine Shampoo and Conditioner?

If you’re a fan of Routine shampoo and conditioner, you might have noticed that it’s not available on popular retailers like Amazon or Walmart. But don’t worry, you can still get your hands on these products!

At the moment, the only place to buy Routine shampoo and conditioner is on their official website.

Final Verdict

Firstly, let’s talk about the ingredients. Routine’s shampoo and conditioner contain a bunch of botanical ingredients that are said to improve hair quality, according to published medical research. Sounds great, right? However, we do have a bit of a concern with the synthetic preservatives included in the products, so we wouldn’t recommend them.

Secondly, the price. Routine hair products are definitely on the expensive side, and we think that you could find similar formulations for a lower price elsewhere. So, if you’re looking to save some cash, you might want to look at other options.

Finally, availability. At the time of writing, you can only purchase Routine products through their website. So, if you’re someone who prefers shopping on Amazon or Walmart, you might have to wait a little longer before you can get your hands on these products.

Overall, while Routine hair care products have some positives, we don’t think they’re the best option out there. But hey, if you’re willing to spend a bit more and can overlook the synthetic preservatives, you may give them a try!

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Better Alternative

If you’re looking for a shampoo that’s both effective and safe, Acure Vivacious Volume Shampoo is the way to go. It’s made with natural plant-based ingredients like aloe vera juice and argan oil that are gentle on your hair and scalp. Plus, it has rosemary leaf oil, which has been scientifically proven to stimulate hair growth – how cool is that?

One thing that sets Acure Vivacious Volume Shampoo apart from the rest is that it doesn’t contain any questionable additives like synthetic fragrances or preservatives. This means you can use it with peace of mind, knowing you’re not exposing your hair and skin to harmful chemicals.

And the best part? It won’t break the bank! At only $9.99, it’s less than half the price of other shampoos like Routine.

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