Pura Diffuser Review – Scam or Legit? Truth Exposed!

Should you buy Pura Diffuser? Is it worth your money or a scam?

If you are reading this Pura Diffuser review, chances are you have watched the ads for Pura Diffuser and wonder if it really delivers what it claims.

The Pura Diffuser can be used whenever you need a breath of fresh air to rid the air in your home of musty odours or fishy smells. This online shop is known for its scented candles and diffusers that offer customers a convenient way to maintain a fresh, clean atmosphere in their homes.

According to their over 97,413 Instagram followers, Pura is a “nose” candidate. She has also caught the attention of the press such as The Today Show, Entertainment Tonight and Business Wire.

This product could be an option for indoor ventilation when you can not open a window.

Over the past few weeks, I have done thorough research about the Pura Diffuser to help you make an informed decision. I can tell you everything you need to know before you buy. 

At the end of this review, I will also tell you the best alternative of Pura Diffuser so that you can enjoy the same benefit at a lower cost.

In this Pura Diffuser review, I’ll cover the following topics to assist you in making an informed decision:

What is Pura Diffuser?

Some people have perfect 20/20 visual acuity, others have owl-like hearing. Fortunately, Richie Stapler possessed a keen sense of smell. Perfume and cologne were subjects of great interest to him from a young age, and that interest continued throughout his academic career.

While others stuck with the tried-and-true aerosol spray or cologne bottle, Stapler saw the diffuser as the future of aromatics.

Motivated by his own curiosity, Stapler developed a personal fragrance diffuser in 2014 in collaboration with Bruno Lima. Based in Orem, Utah, the company makes this air freshener to provide an easy way to relax at home.

Each fragrance capsule was made without synthetic or potentially hazardous substances, which is another reason to celebrate. Pura left us with this motivational quote, “No worries or fuss at all!” Pura combines cutting-edge fragrance technology with the ability to adapt to your individual preferences. It’s in your hands now; what will you do with Pura?

How about a vacation in a picturesque house by the sea? Where better to relax than in a magnificent 5-star spa? Everyone dreams of simply being whisked away to an exotic location, no matter what the reason.

We would love to have the ideal holiday that we envision in our minds, but unfortunately time and cost are major obstacles. But all is not lost; there is still a way to bring the exotic atmosphere of faraway places into your living room. Allow me to show you the Pura diffuser.

Homeowners using the accompanying smart device can enjoy a new, invigorating scent on a regular basis. This review of a Pura diffuser features some of the company’s most popular fragrances to help curious readers decide which one to choose.

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Pura Diffuser Review

Let us not gloss over this. There are musty, stale smells that can not be eliminated simply by opening a window. That’s when it’s time to bring out the big guns. 

This in-depth review of the Pura Diffuser analyzes the effectiveness of the brand’s innovative product in combating pet odors and unpleasant food aromas.

Pura Smart Device Review 

We can not just pinch our nose and bear it. We have to get rid of the lingering smell of stale food, and opening a window will not help. These are the situations where the Pura Smart Device is a better choice.

This automatic device is an improvement over traditional aerosol sprays, as it disperses a pleasant scent throughout the room. A mobile app, available on the App Store or Google Play, lets you manage your Pura air sprayer. It also offers a variety of customization options, such as setting a scent schedule and adjusting scent intensity.

With room for two scents, you will not have to change bottles every day. The smart device with integrated nightlight LED is available for $44.

Pura Scents Review

Of course, a Pura air freshener would not be complete without a selection of fragrances. Fortunately, this company offers a wide selection of scents, including citrus, woody, floral, fresh, fruity, and oriental. 

In this review of Pura diffusers, we will briefly discuss some of the most popular models to help you choose.

Pura Milk Review 

To answer your first question: No, Pura Scents’ Milk fragrance does not smell like milk. This fragrant scent, on the other hand, is a luscious blend of coconut cream and cafe vanilla.

This wonderful blend with a gourmand aroma was created to transport you to the world of trendy cafes and French pastries. (It’s more cost effective than indulging in your daily coffee addiction)

The fragrance brings back memories of a warm glass of milk and some chocolate chip cookies, thanks to its comforting and familiar blend. The Milk fragrance is currently priced at $11 USD. Originally, the item cost $16.

Pura Feu de Bois Review 

Honestly, I do not know what to say. Feu de Bois fragrance has a special “je ne sais quoi”. Notes of woody campfire, fresh pine, smoky leather and incense combine to create this luxurious scent.

Vanilla and Virginia cedar provide a subtle sweetness and woody depth, respectively. This perfume will remind you of campfires, starry skies, and country rides when you miss the outdoors.

If you are looking for a calming scent that will work with your Pura diffuser, this is a great alternative to Milk. The Feu de Bois perfume bottle, which normally costs $18, is now on sale for just $13.

Pura Anna & Olaf in The Enchanted Forest Review 

There is a storm of unpleasant household odors raging in the house. You have done your best, but you just could not contain it. Then let it go with Anna & Olaf in The Enchanted Forest Cologne.

Magical fragrance with a supernatural blend of fresh mint, nutmeg, sage, saffron and more; part of the Pura Home Perfume partnership with Disney.

This mysterious scent, infused with juniper berries, birch leaves and violet leaves, should be distributed alongside reruns of Frozen 1 and 2. Anna & Olaf in The Enchanted Forest by Pura costs $16 for a perfume, but you can also get the same scent for $11.

Pura Amber Oud Review 

The wilds of the Amazon are calling to you. Led by a team of fearsome female warriors, it’s easy to get carried away by this fascinating Greek myth. However, if you want to prolong this fantasy, the perfume Amber Oud will make you feel like a Herculean queen.

This exotic fragrance contains seductive notes of coconut, apple, jasmine, brown sugar and more. The sum of these parts creates a tantalising image of wild jungle animals swimming in a pool of clear spring water.

Do not be shocked if you dream of Atlantis, Nysa, or Arcadia after putting this fragrance in the Pura Smart Gadget. The original price of the Amber Oud perfume is $12, but right now you can get it for only $8.

Pura Sweet Grace Review 

Grace, Amazing Grace, how pleasant the fragrance that saved my musty flat. This Pura fragrance capsule exudes a soothing aroma of patchouli and sparkling tea, complemented by the scent of passion fruit.

Taken together, these elements conjure up the idea of a tranquil Zen garden, a solid Shishi Odoshi base, and quiet contemplation. So in moments of restlessness, spraying on Sweet Grace is a must.

We hope that the sweet, calming aroma of Sweet Grace will accelerate your journey to enlightenment. This Pura Plug-in Pod normally costs $16, but you can buy it now for only $11.

Pura Pacific Aqua Review

If you are homesick for the sea and sand, do not worry. Just spray on some Pacific Aqua and you’ll be transported to the coast, with a rush of tantalising salt water and the scent of warm, crystal clear sand. 

This fragrance exudes a harmonious blend of citrus, bergamot, cedarwood, amber, and more, and is specially designed for your Pura device. Just close your eyes and enjoy the sound of the waves and the seagulls.

Really, if you are cold, this scent is like a warm blanket to wrap yourself in. The Pacific Aqua fragrance, with its aquatic and floral undertones, is currently on sale for $8, down from its original price of $12.

Pura Superego Review 

Do not get too close. Superego cologne is made only for headliners, chads and overachievers. Saffron, passion fruit, apple blossom and centifolia rose combine to create a bold perfume that is both exotic and sensual. For a strong first impression, choose this perfume that has a distinctively masculine aroma.

This fragrance from Pura is the perfect ‘wink, wink, wink’ to get the party started. Send the message that you mean business with a $20 bottle of Superego perfume for just $14 by pairing it with candles, dim lighting and soothing music.

Pura Blush Rose Review

Seductive flowers, French pastries and pink decor are waiting for you. The Blush Rose fragrance is a lush concoction of aromatic pepper, tart rhubarb, fresh freesia, powdery orris and earthy patchouli. This fragrance is both romantic and lively, like a candlelit dinner for two.

This fragrance, available in Pura’s refill line, is ideal for eliminating residual odors left over from the day’s cooking or laundry. The Blush Rose perfume in a pretty pink bottle costs $18. Unfortunately, this fragrance is currently sold out on the manufacturer’s official website.

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How Long Do Pura Scents Last? 

Pura makes no claims about the shelf life of their aroma pods. Fortunately, some brave bloggers on the Internet have tried Pura’s diffusers. Wetriedit, an online magazine, reports that the average lifespan of the company’s fragrances is 350 hours, or 15 days. But remember, this assumes your smart device is set to a medium brightness level.

How Many Square Feet Does Pura Cover?

The Pura Smart device reportedly has a range of up to 1,000 square feet, which is more than enough for a studio or one-bedroom flat. It is recommended to buy two units if your flat is particularly large, as this will help distribute the scent evenly.

Who Is Pura For? 

Everyone appreciates coming home to find a fresh-smelling house. This is good news, because it means that the Pura diffuser can be used by anyone. For those who occasionally have to deal with musty smells, this ingenious device offers a practical (and inexpensive) solution.

We recommend installing it in strategic spaces like the pantry, toilet, and kitchen.

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Comparison: Pura vs. Aera 

I wish we had the ability to smell with our eyes. Then we could determine if Pura is indeed the premier destination for smart home fragrances around the globe. For now, we will have to settle for an old-fashioned comparison battle.

We pitted this brand against Aera to give you a more comprehensive view of your options. You can find a comparison of the products and services offered by these two companies in the table below. So without further ado, let us get started.


  • On his website he offers a smart gadget model.
  • Offers a wide selection of fragrances at prices ranging from $8 to $18.
  • All fragrances are animal cruelty free.
  • It is quite inexpensive compared to other diffuser brands.


  • On its website, it offers two types of diffusers.
  • It also offers a wide range of fragrances for about $55.
  • All perfumes are both safe and ethically made.
  • More expensive than other stores

Although Pura and Aera both sell identical goods, they are very different from each other financially and technologically. Compared to other brands of home diffusers, Pura is clearly the cheaper option. 

But if you want additional features and customization options for your smart device, Aera is a fantastic choice. Is there a particular brand you have your eye on?

Benefits of Pura Diffuser

1. Product Quality is acceptable

Pura Diffuser’s product quality is satisfactory. It’s well-designed and serves its purpose well. Some customers may, however, receive defective products from them. As a result, I would recommend that Pura Diffuser inspect the products before shipping them to customers. Customers are less likely to receive subpar or defective products as a result of this.

2. Customer Service is Available

Shopping in stores that provide poor customer service is extremely inconvenient. As a result, it’s critical to shop at stores that at the very least provide a phone number and an email address for after-sales service.

Pura Diffuser’s customer service is adequate but not exceptional. You may contact them if you have any questions or concerns about your order, but it may take more than 48 hours to receive a response. This is not ideal, especially in some emergency situations.

3. Pura Diffuser meets the product description

Many stores use exaggerated marketing tactics in their advertisements to increase sales. This does not always imply that the product is a scam.

Pura Diffuser’s advertisements are quite impressive and can catch the attention of customers. Some may believe they are overhyped. However, you cannot conclude that it is a scam because Pura Diffuser does, to some extent, deliver on its promises.

4. Door-to-door Delivery

Many people prefer to shop online because it saves them time. Simply place an order and wait for the product to arrive. You are not required to drive to a physical store to obtain the product.

Pura Diffuser is an online retailer that offers door-to-door delivery. Even if you live in a remote location, you can still purchase from Pura Diffuser.

5. Easy to Place an Order

Pura Diffuser’s website design is appealing. It is very simple for people to place an order. Simply click the “add to cart” button and proceed to the payment page with your credit card. Unlike a physical store, Pura Diffuser’s website accepts orders 24 hours a day, seven days a week.

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Pura Diffuser Cons and Complaints

1. Pura Diffuser is Overpriced

Pura Diffuser is not inexpensive. Many people complain that it is too expensive. Because the quality of Pura Diffuser is not superior to that of other similar products, the higher price is not justified.

You will be able to find a similar or identical product at a lower cost elsewhere. Let me tell you where at the end of this Pura Diffuser review.

2. Inefficient logistics

Pura Diffuser is a small company with insufficient capital to invest in logistics. They are forced to rely on inefficient third-party logistics. They have minimal control over the shipping speed.

Therefore, you may see a lot of customer complaints about their slow delivery. If you want fast shipping, go with a large marketplace like Amazon. Unlike Pura Diffuser, Amazon can ship products in a matter of days.

3. Pura Diffuser Has Few Positive Reviews

I looked for positive Pura Diffuser reviews but came up empty-handed. While the product is excellent, customers may be dissatisfied with their service.

Because Pura Diffuser is a small company, you should not expect them to provide world-class service. It is preferable to purchase from a large marketplace such as Amazon if you want to ensure good after-sales service. There is much better customer protection there.

4. Pura Diffuser does not offer unconditional refunds

Pura Diffuser does not always issue refunds to customers. Although there is a refund policy, Pura Diffuser has complete discretion over whether or not to issue refunds.

Some customers may find it unjust. However, this is a disadvantage when purchasing from an independent online store. Personally, I prefer purchasing from marketplaces such as Amazon, where the refund policy is reasonable. When requesting a refund, you will have Amazon’s backup.

5. Difficult to Return the Product

If you don’t like Pura Diffuser, it’s difficult to return it to them. You would be responsible for the shipping costs.

That is why I dislike shopping at independent stores. If you want to avoid this problem, I recommend purchasing from Amazon. If you don’t like the product, you can easily return it. Later, I’ll tell you where you can get a similar or identical product to Pura Diffuser on Amazon.

6. Some Good Reviews are Written by Pura Diffuser’s Affiliates

You probably have found some other reviews of Pura Diffuser and all of them are saying good words.

But some of them are actually paid to write, meaning they are sponsored posts. Therefore, their words are often biased and not trustworthy. Those reviews are simply sales pages and do not tell you the downsides of Pura Diffuser.

By common sense, should you trust someone who has a conflict of interest that receives huge compensation by “reviewing” Pura Diffuser? Probably not. They are not reviewing, but selling!

Therefore, I recommend reading the reviews of those written by the non-affiliates of Pura Diffuser.

7. Pura Diffuser Spent a Lot of Budgets on Advertising

Pura Diffuser spends a lot of money on advertisements. There is nothing wrong with marketing their products via paid advertisements. 

But the problem is how can they make a profit with huge marketing costs? It’s common sense that Pura Diffuser passes the costs to customers. So that explains why Pura Diffuser is more expensive than other similar products you can find on Amazon. The higher price doesn’t mean their quality is better. They are just trying to cover their marketing costs.

As a smart customer, you should only pay for the quality of the product, but not the marketing costs of the product. That’s why I recommend purchasing from a large marketplace like Amazon, which I will tell you more about later.

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Is Pura Diffuser a Scam?

I cannot say Pura Diffuser is a scam for legal reasons. I researched them thoroughly, including their social media pages, review sites, forums, and so on. And while I see nothing suspicious about their business, I cannot find any verified positive reviews.

If Pura Diffuser is a genuine and well-established company offering high-quality products, you should be able to find numerous positive customer reviews about them online.

But, strangely, I can’t find any. This could be due to the company’s service quality rather than its product quality. As a result, I have less faith in them. That’s why I looked for a similar or identical product on Amazon for you. Let me elaborate later.

Pura Diffuser Customer Reviews

Customer comments are an essential part of a comprehensive evaluation of the Pura Diffuser. We have noticed a generally positive reaction to the aromas and devices so far.

Let us take a quick look at the testimonials of some of the brand’s best-selling products to get a sense of where the brand’s reviews stand:

  • The Smart Device: 15.6k reviews with 4.8/5 stars 
  • The Volcano fragrance: 18.4k reviews with 4.8/5 stars 
  • The Grapefruit Pura nest fragrance: 2,571 reviews with 4.7/5 stars 

Customers overwhelmingly praised the invigorating, original, aromatic and heavenly qualities of Pura fragrances. Some reviewers noted how nice it was to have the smart device in their home because it masked unpleasant odors after cooking or keeping dogs.

“This is cutting-edge technology with an elegant design. I have three devices, and the one in my child’s room is my favorite. It helps reduce diaper odor,” wrote one customer about the smart device 

“All of Nest’s products are so strong,” wrote one reviewer about the grapefruit scent. “I love it! It is very clean. I have a large German shepherd in my house. It covers up any smell, even after running!” 

The happiness for Pura does not stop there. There has also been positive feedback on popular shopping platforms like Amazon, Influenster and Anthropologie. Below you can see how the products are rated:

  • Amazon for the Smart Device: 67 ratings with 3.4/5 stars 
  • Influenster for the Smart Device: 48 reviews with 4.5/5 stars 
  • Anthropologie for the Pura diffuser starter kit: 42 reviews with 4.2/5 stars 

The Pura Diffuser has been praised as a godsend by many satisfied customers in Internet reviews. 

Customers rave about the smart device the company has developed, praising its customizability and personalizability. For example, users can adjust the device’s air freshening performance from their smartphone.

“I lived in an old and smelly house. I tried everything. Vinegar, baking soda, deep cleaning and so on. Nothing worked. I used the (smart device), and FOR THE FIRST TIME, SOMETHING WORKED!!! When I get home, my house smells wonderful,” wrote one Amazon customer 

Independent blogs like By Skyler Renee have also given the Pura Diffuser their stamp of approval. After trying several products, the author recommends readers try the Linens & Surf and Volcano scents.

“They are affordable, and the fact that you can control the smart device from your smartphone is great because it stores the scent when you are not home,” reads By Skyler Renee’s Pura Diffuser review 

As you can read in this Pura Diffuser review, the brand’s invigorating aromas and affordable price make it a great choice.

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Pura Promotions & Discounts

According to this review of Pura Diffuser, the company offers a referral program where consumers can receive $10 (or 200 points) for each friend who makes a purchase. 

There is also a loyalty program where customers can earn points for prizes such as discounts and other special offers.

Where to Buy Pura?

Looking for a remedy to protect against unpleasant odors? Visit trypura.com to see what products they offer. In addition to these places, you can also buy them at:

  • Anthropologie 
  • Lowes
  • Nordstrom
  • Walmart

How to Contact Pura Diffuser’s Customer Service?

Pura Diffuser does not have great customer service. It may take more than 48 hours to get a response from them. Here are the contact details:

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Pura Diffuser Reviews: Final Verdict

Pura Diffuser is a fantastic product that delivers on the promises made in their advertisements. However, I would not recommend purchasing from them. Instead, you can find a similar or identical product on Amazon.

Because Pura Diffuser is a small company, I am hesitant to purchase from them. Personally, I always try to find an alternative on Amazon. Every time, I can find a similar or better one at a lower price on Amazon. In the following section, I’ll tell you where you can get it on Amazon.

Where to Get the Best Alternative of Pura Diffuser?

If you’d like to get the best alternative for Pura Diffuser, you might go to Amazon.

I just found a very similar product on Amazon that can produce the same or even better results. It is also more reasonably priced!

That’s why I bought one from Amazon, and I don’t regret it because of the excellent customer service and quick delivery.

You should look into it so that you won’t regret it later.

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Where is Pura made? 

Exactly where Pura’s goods are manufactured is not disclosed. We do know, however, that the company’s headquarters are in Orem, Utah.

What is Pura’s Shipping Policy?

According to this Pura Diffuser review, you can get free shipping when you buy two or more products at once. Those in countries other than the United States cannot receive shipping at this time.

The company will provide you with a tracking number in the email confirming your purchase so you can follow the progress of your order. Orders are usually processed and shipped within 5 business days.

What is Pura’s Return Policy?

You have 3 days to return your pura purchase. All items must be in perfect condition to be valued. Thankfully, Pura will provide you with prepaid shipping labels. To initiate a return, you must visit the brand’s online portal.

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