Maui Moisture Review 2023 – Scam or Legit?

Have you heard of Maui Moisture? This brand is all about hair care, specifically designed to give curly and wavy locks all the nourishment they need. And get this, they get their inspiration from the lush ingredients found in the tropical paradise of Hawaii.

With over 106k followers on Instagram and recognition from major media outlets like Forbes, Refinery29, Good Housekeeping and Bustle, Maui Moisture has made a big splash in the beauty world.

But is it really deserving of its “Best New Beauty Award Winner” title from She Finds in 2020? In this review, I’ll dive into all the juicy details about the company, its products, customer ratings, promotions and more, so you can decide if it’s worth the buy.

What is Maui Moisture?

Maui Moisture was founded by Todd Christopher in 1987 that caters specifically to those with curly hair needs. The company was eventually acquired by Johnson & Johnson in 2016, and since then has been focused on making products that are free from harsh ingredients like parabens and silicones.

Why is this important, you ask? Well, parabens have been linked to scalp irritation and hair loss, while silicones can create a coating over hair that prevents moisture from penetrating and hydrating it. This can lead to dry and brittle hair over time.

But, let’s talk about the fun stuff – Maui Moisture’s brand vibe! They embody a tropical, beachy feel in their packaging and marketing campaigns, making you feel like you’re on a mini vacation every time you use their products. They have a wide range of formulas to suit different hair types and concerns, including shampoos, conditioners, masks, stylers, and treatments. Plus, they even offer body care products!

So, if you’re looking to keep those waves and curls looking their best, Maui Moisture has got you covered. I’ll be reviewing some of their best-selling products in a future post, so stay tuned!

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Maui Moisture Shampoo Review

It’s time for a little self-care for your hair. Whether you’ve been surfing or just strolling around town, your hair deserves a good shower to get rid of debris and oils. Maui Moisture has got you covered with their variety of shampoos and treatments, organized by hair type (waves, curls, and coils). Let’s dive into some of their popular formulas.

Maui Moisture Heal & Hydrate + Shea Butter Shampoo

Beach waves are always in style, but getting those tresses can be a challenge. If you have dry, brittle ends from salty waters, the Heal & Hydrate + Shea Butter Shampoo is here to help. It’s like a tall glass of water for your hair, repairing split ends and nourishing damaged strands with a blend of aloe vera juice, shea butter, macadamia oil, and coconut water. 

Aloe vera juice is a powerful moisturizer and shea butter has anti-inflammatory properties to soothe your scalp. The result is a sunkissed shine for just $7 for a 13 oz bottle.

Maui Moisture Nourish & Moisture + Coconut Milk Shampoo

Treat your hair to a tropical vacation with the Nourish & Moisture + Coconut Milk Shampoo. This luxurious formula contains guava oil, mango butter, and coconut milk to hydrate damaged strands. 

Mango butter is rich in vitamins A and E for deep moisturizing, and this lightweight formula won’t weigh your hair down. For just $7, you can give your hair some TLC with one 13 fl oz bottle.

Maui Moisture Curl Quench + Coconut Oil Shampoo

Coconut is a multi-use fruit, and the Curl Quench + Coconut Oil Shampoo takes full advantage of its hydrating properties. Infused with papaya butter and plumeria extract, you can say hello to soft, sun-kissed curls. 

Coconut is high in lauric acid, which nourishes your hair and easily penetrates strands. This creamy formula helps detangle and defrizz your coils, promoting softness, sheen, and bounce. Get a model-ready ‘do with minimal effort for just $7.

Maui Moisture Color Protection + Sea Minerals Shampoo

This shampoo is like a secret weapon for mermaid-worthy hair. Infused with sea ingredients like algae and sea kelp, it provides major hydration and helps keep your color looking fresh. It’s also vegan and free of harmful chemicals like parabens and SLS. 

Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo

Think of this shampoo as a big, juicy bite of fresh fruit for your hair. The hibiscus water and passionfruit blend will give your locks a revitalizing boost, making them feel like you’re in paradise. 

Perfect for hair that gets weighed down easily, it’ll reveal soft and smooth strands. At $7 for 13 fl oz, it’s a sweet deal.

Maui Moisture Fortifying + Hemp Seed Oil Shampoo

Hemp is all the rage these days and this shampoo is no exception. Ideal for dry and brittle hair, it’s made with cocoa butter and hemp seed oil to keep your locks strong and soft. 

Aloe vera is also added to give your hair a fresh start after all that styling and treating. Get 13 fl oz of revolution for just $8.

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Maui Moisture Heal & Hydrate + Shea Butter Conditioner Review 

Shampoo is like the cake and conditioner is the frosting – they’re better together! The Heal & Hydrate + Shea Butter Conditioner is the perfect topping to your shower routine. 

This creamy whipped formula is packed with shea butter, coconut, and macadamia oil to quench your dry hair and leave it feeling silky smooth. At $7 for 13 fl oz, you can get healthy, strong, and shiny hair in no time.

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Maui Moisture Heal & Hydrate + Shea Butter Hair Mask Review

Say goodbye to dehydrated locks with the Maui Moisture Heal & Hydrate + Shea Butter Hair Mask. This creamy leave-in treatment is packed with coconut and macadamia oil to get your hair back to looking healthy. 

Just wet your hair, apply the mask for about 5 minutes, and voila! You’ll have soft, nourished hair that pairs perfectly with a night-time facial for only $7.

Maui Moisture Extra Hydrating + Shea Butter Body Wash Review

Complement your Maui shampoo and conditioner routine with the Extra Hydrating + Shea Butter Body Wash. This luxurious cleanser will quench, soften, and renew your skin with a hydrating blend of coconut water, aloe vera, and macadamia oil. 

Achieve the beach body glow you’ve always wanted with this vegan-friendly 19.5 fl oz body wash for only $7.

Customer Reviews of Maui Moisture

If you’re like us and constantly on the hunt for the best products to pamper your locks, you’re in luck. We did some online digging to see what everyone is saying about this brand.

And the verdict is in – it looks like Maui Moisture is a hit! With thousands of positive customer reviews on their official website and other online retail shops, it seems like their products are doing wonders for people’s hair. For example, the Heal & Hydrate + Shea Butter Shampoo has over 401 comments with a 5-star rating, with users raving about how it softens and defrizzes their hair.

Not just the shampoo, but the brand’s other products are also highly rated by customers. From the Curl Quench + Coconut Oil Shampoo to the Lightweight Hydration + Hibiscus Water Conditioner, people are loving the way these products make their hair feel. And the best part? They smell great and are affordable, according to a review on All Wavy Hair.

In short, it looks like Maui Moisture is the real deal. With so much love from the online hair community, we’re definitely interested in trying out some of their products for ourselves. How about you?

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Maui Moisture Discounts 

So, I checked out Maui Moisture’s website and, unfortunately, there aren’t any sales or discounts happening right now. But, you know what they say, “Good things come to those who wait!” If you follow them on social media, you’ll be the first to know about any promotions they have going on, including their sweet sweepstakes.

How to Contact Maui Moisture?

You can fill out their online contact form or message them on social media (Facebook or Instagram).

Where to Buy Maui Moisture?

If you’re a fan of the Maui Moisture conditioner, you’ll be happy to know that it’s available at a variety of places. You can easily buy it online by visiting the official website, But if you’re looking to pick some up in person, check out these select retailers:

  • Ulta Beauty
  • Amazon (yes, you can even get it delivered to your door)
  • CVS
  • Target
  • Walmart
  • Walgreens
  • Bed Bath & Beyond
  • Rexall
  • Shoppers Drug Mart

So, no matter where you are, you should be able to find the Maui Moisture conditioner and give your locks some TLC.

Maui Moisture Review: Final Verdict

They’ve got a great line of products that’s super affordable, and they only cater to specific hair types (curly, wavy, coily, you name it). That’s what sets them apart from other companies who try to make a one-size-fits-all formula.

And get this, even though they’ve got that luxurious beachy vibe, most of their products are under $10! That’s a pretty sweet deal if you ask me. So, if you’re looking for a budget-friendly brand that can give you the hair of your dreams, Maui Moisture is definitely worth considering.

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Who owns Maui Moisture?

The brand is part of the Johnson & Johnson family and was founded by Todd Christopher.

Is Maui Moisture toxic?

According to their website, they avoid harsh chemicals like silicones and SLS. Some customers have disagreed with this claim, but the brand says otherwise.

Is Maui Moisture natural?

Yes! Their hair care products are inspired by the natural ingredients found in Hawaii.

Is Maui Moisture pH balanced?

Yep! Their shampoos and conditioners have a balanced pH.

Is Maui Moisture protein-free?

It’s hard to say for sure, but you can check the ingredients list of each product for more details.

Is Maui Moisture good for dry hair?

Definitely! Many customers say their formulas are designed to hydrate dehydrated hair.

Is Maui Moisture good for 4C hair?

Some customers have had success using a few of their products, like the Curl Quench + Coconut Oil Conditioner, on 4C hair.

Is Maui Moisture good for wavy hair?

Yes! They have products specifically made for wavy, curly, and coily hair.

Shipping and Return Policies

These will vary depending on where you buy the products. Check with your retailer for more information.

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