Ipsy Review – Scam or Legit? Exposed!

If you’re on the hunt for a new beauty subscription, look no further than IPSY Glam Bag. This budget-friendly option has been a reader favorite for the past five years and continues to reign supreme. With IPSY, you’ll receive five beauty samples each month tailored to your unique profile, along with a trendy makeup bag.

We suggest starting with the $13/month Glam Bag, but if you’re a die-hard fan, upgrade to the $28/month Glam Bag Plus or the $55/quarter Glam Bag X for even more full-sized beauty products. It’s no wonder IPSY bags took the top 3 spots in the Readers’ Choice Awards for beauty subscriptions!

Sign Up for an Ipsy Subscription in 3 Easy Steps

Subscribing to Ipsy is a breeze! Start by taking a quick quiz to help them match you with products they think you’ll love. After that, you’ll pay for your first bag upfront and then be charged at the end of each month before your next bag ships. (Check out the different plans and prices below.)

And the fun doesn’t stop there – each month you get to pick 1 or 3 products (depending on your plan) that are customized just for you. But don’t wait too long to make your choices – these options are only available while supplies last.

Your delivery comes in Ipsy packaging and each product will be in a new, reusable makeup bag. Try out your goodies and give feedback by rating what Ipsy sent you – the more you share, the better they get at giving you products you’ll love.

And don’t worry, if you’re not happy or just need a break, you can skip or cancel your subscription any time through your profile. No long-term commitments here!

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Maximize Your Ipsy Experience: A Quick Guide

Are you looking to get the most out of your monthly beauty bag? Two things play a big role in what products you receive: (1) the quiz you took when signing up and (2) your monthly feedback on the products. So, the more info you give, the better the products will be!

Keep your profile up to date by updating your quiz preferences whenever they change or if your products aren’t quite hitting the mark. And don’t forget to rate your products each month to give Ipsy some guidance on what to send you next time.

Customize your bag by choosing one product each month. But don’t wait too long – supplies are limited and if you want your first choice, make sure to log in and choose as early as you can. We’ll announce the choice time each month and you can also see the deadline by checking upcoming events on Ipsy’s site.

Want to score even more goodies? Refer friends to Ipsy and earn points towards add-ons!

Is Ipsy Right for You? Pros and Cons to Consider


  • You’ll get a range of premium products from top brands.
  • Ipsy personalizes each monthly package based on your preferences.
  • It’s affordable compared to other makeup subscription services.
  • Every month, you’ll get a complete makeup kit with a makeup bag included.


  • The personalization may not always be spot-on and you may end up with products you don’t want.
  • If you don’t make your product choices by the deadline, you may miss out on something you’d wanted.

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Beauty Subscription Box Showdown: Ipsy, Boxycharm, Allure, and Birchbox

If you’re looking for the ultimate monthly subscription box, we’ve got the lowdown on four popular options: Ipsy, Boxycharm, Allure, and Birchbox.

Ipsy vs Boxycharm: 

Both boxes send you five full-size products each month, with Boxycharm costing $25 and Ipsy’s Glam Bag Plus at $28. Ipsy is tailored to you and comes with a makeup bag, while Boxycharm is more standardized for everyone and comes boxed. Oh, and fun fact: Ipsy acquired Boxycharm in 2020, so they’re now the same company.

Ipsy vs Allure: 

The Allure Beauty Box is similar to Ipsy’s Glam Bag Plus, both in price ($23 compared to $25) and the number of products you receive each month (five or more, with only three guaranteed full-size). Allure is curated by magazine editors, but it’s not as personalized as Ipsy. Plus, if you sign up for a yearly subscription, you can get it for under $21 per box!

Ipsy vs Birchbox: 

Birchbox comes in at $15 per month, compared to Ipsy’s basic Glam Bag at $13. Both send you five sample-sized products, with Birchbox focusing more on well-known brands and skincare/wellness items, and Ipsy on makeup and beauty. Recently re-acquired, Birchbox is trending towards health and how nutrition affects your skin, so expect to see more of those types of products in the future.

Ipsy Review: Final Verdict

Ipsy is a must-try, according to over 100 full box reviews and 1000 user ratings. With the basic Glam Bag priced at just $13, it’s a no-brainer. Upgrade to the Ipsy Plus for full-sized products or opt for the quarterly Glam Bag X for even more full-sized products and celebrity curations.

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