A certain type of vitamin product manufactured by several companies claims to be from a “food source,” but it’s really a synthetic that has been cleverly disguised. Though it may look natural and have natural-appearing label claims, it’s not natural at all.
These synthetic products are portrayed as being from “whole foods” or “food source,” or something similar. They almost never claim that their vitamin potencies are “naturally occurring,” as this would be a lie, but instead, they use a label claim of “food source” or “whole food” vitamin potencies.
How can they make false statements on the label if the product contains synthetics? Because of a loophole in label claim law. Here is how they do it: The vitamin product is made with a base of algae or yeast that comes from a manufacturer that has “grown” the algae, yeast, or other bacterial-based material by adding synthetic vitamins to this base to create a certain “multiple” vitamin profile.
The original bacterial base material (algae, yeast, or other bacterial or other materials) is spiked in large reactors or tanks with synthetic vitamins, creating a fermentation environment where the bacteria (the yeast, algae, or other material) “grows,” feeds on or is forced to absorb the synthetic vitamins fed to this fermentation or other mixture.
After the mixture is saturated with the spiked synthetic vitamins, the mixture is dried into a powder and shipped out to the vitamin manufacturers who use this base material for their “whole food” or “food source” vitamin products.
The vitamin company that uses this finished “whole food” vitamin material spiked with synthetics then creates a vitamin formula tablet or capsule using this base material that has a specific, lower, potency vitamin profile.
When they put this material into their finished multiple-vitamin formulas, they can make a legal label claim saying that the spiked base material vitamin potencies are “natural” and from “whole food.” The whole food they are referring to on the label is the base of algae, yeast, or other bacterium or food medium that was spiked with synthetic vitamins.
This is legal because the synthetic vitamins were added to the base claimed as a “whole food” and not added directly to the finished product, and so they do not have to tell you that you are getting synthetic vitamin potencies indirectly from the base they use, but you are getting the synthetic vitamins indirectly.
This practice of “sneaking in” synthetic vitamins indirectly into your food supplements and labeling them as “natural” and from “whole food” or “food source” is a very deceptive practice designed to mislead consumers.
Why do they do this? Producers of synthetic vitamin materials have dominated the market for more than 70 years, and they don’t want to lose market share by allowing you to recognize that their materials are synthetic, toxic chemical compounds.
The companies that use these “spiked” synthetic vitamin bases in their products can be identified by reading their labels. If the label of the suspect product has lower-than-usual vitamin potencies and mentions that these potencies are “from food source” or “from whole food” or something similar, but doesn’t say “from naturally occurring food extracts” and names the actual food, then you have a right to suspect that the product may be spiked with synthetic vitamins.
Most of the companies offering these spiked products and misleading labels are found within the “high-end” sections of natural food stores and other higher-end retailers, which means they charge a lot more for these products than you would pay for a regular synthetic vitamin.
If you want really, truly natural vitamins, then find those vitamin products that state on their label that their vitamin or mineral or nutrient potencies come from “Naturally Occurring Food Sources” and mention on their label which exact foods those sources are. Also, any vitamin products that carry the NOS (Naturally Occurring Standard) logo are safe and guaranteed to have vitamin potencies that only come from real, whole foods.
About 30 years ago a company called Golden Epoch made real, NOS vitamin and mineral supplements and found a niche market of people who wanted to get away from synthetic vitamin products. Golden Epoch did pretty well, even back then, but something happened. After about five years certain companies emerged using the spiked mediums containing synthetic vitamins as the base for their products, and these companies competed with Golden Epoch, claiming they had the same thing or better at the same or better price.
It normally costs more to make a real NOS vitamin than it does to use the cheaper spiked material and make a misleading label claim, so these dishonest companies drove Golden Epoch out of business.
Was it a conspiracy or just ignorance and greed? Maybe the question doesn’t matter anymore, because now you, the consumer, know the truth about vitamins so you can see past all the myths.
The final decision about whether synthetic vitamins or natural vitamins will prevail in our society belongs to the enlightened consumer. First, the consumer has to know the truth, and only then can the right choice, the healthier choice, be made. We invite you to support the cause!
I have also reviewed a lot of other dietary supplements, if you are interested, you might check them out.